In Good Company: Redefining affordability in the mortgage market with Gen H

This episode will explore how Gen H is positioning itself within the evolving specialist mortgage landscape, focusing on affordability innovation. Through a discussion with CEO Graham McClelland and COO Ashley Currie, we will examine how their products, data-driven strategy, and partnerships are addressing structural market challenges such as deposit constraints and generational affordability gaps. The discussion will also situate Gen H within the broader specialist lending ecosystem and explore how the market is evolving, what “specialist” now means in practice, and how lenders can combine technology, broker relationships and forward-flow partnerships to scale sustainably.

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