Kicking Goals: Lessons for Financial Institutions from FIFA’s Women’s World Cup
With audience viewing having increased 5-fold since the last FIFA tournament, England’s defeat over Scotland in June drew a record-breaking 6.1 million viewers on BBC, 38% of the available audience. This was followed by the 11.7m viewers who watched England’s heartbreaking loss to the USA (take that, Love Island!), proving the women’s game can standalone […]